Consequences.
Rules.
Interventions.

Marketing is Behavior Change.

About Broderick

I'm an (incoming) Assistant Professor of marketing at the Pamplin College of Business at Virginia Tech. I am doing my PhD at the Kellogg School of Management at Northwestern University, also in marketing. I very have strong opinions. But they are weakly held.

Research Interests

Marketing Consumer Behavior
Interventions

Poverty Surveillance

Gender Social Media

See Full CV

I research consumers
and interventions that change their lives.

I run a lab that does experiments in flea-markets.

I sometimes write a blog.

I write every-day.

Get in Touch

Consequences. Rules. Interventions.

Marketing is Behavior Change.

About Broderick

I research consumers and interventions that change their lives.

Consequences.
Rules.
Interventions.

I research consumers
and interventions that change their lives.