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A Researcher, Thinker and Teacher.
Consequences.
Rules.
Interventions.
Marketing is Behavior Change.
About Broderick
I'm an (incoming) Assistant Professor of marketing at the Pamplin College of Business at Virginia Tech. I am doing my PhD at the Kellogg School of Management at Northwestern University, also in marketing. I very have strong opinions. But they are weakly held.
Research Interests
Marketing Consumer Behavior
Interventions
Poverty Surveillance
Gender Social Media
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