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Marketing is Behavior Change.

About Broderick

I'm an (incoming) Assistant Professor of marketing at the Pamplin College of Business at Virginia Tech. I am doing my PhD at the Kellogg School of Management at Northwestern University, also in marketing. I very have strong opinions. But they are weakly held.

Research Interests

Marketing  Consumer Behavior 

Poverty   Surveillance

Gender    Social Media  

I research consumers
and interventions that change their lives.

I run a lab that does experiments in flea-markets.

I sometimes write a blog.

I write every-day.​

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